CMB is seeking an experienced Paid Media/Digital Marketing Specialist to join our exciting and growing Marketing Department in an in-office position in our Dallas, Texas office. As part of the marketing department, you will be responsible for managing CMB’s pay-per-click, paid social advertising, display advertising, and email marketing to attract and convert target leads through our digital platforms. You must be a strong candidate that is a rock star Paid Media expert who is passionate about data, stays engaged with new technologies, has experience analyzing data, and adjusts quickly to optimize paid search campaigns.

As our Paid Media Specialist, you will help guide our paid media strategy, implementing best practices, and consistently exceeding lead pipeline and reporting goals. Analytics must be a strong suit, as well as data visualization, as metrics are key to this highly data-driven role.

Taking the lead as the subject matter expert on lead generation and analytics, you will work side by side with the Global Market Development Manager to manage both strategy and execution to scale our digital marketing processes that drive growth for new customer acquisition and improve data reporting.

How do you do this?

Ensure campaigns are designed and built to best achieve paid media efficiency and campaign performance goals across platforms (Google and Facebook preferred)
Provide reporting, monitoring and optimization of campaigns to ensure budgets and goals are met
Track and optimize performance at each stage in the funnel and scale a predictable demand engine
Manage and allocate marketing budgets to different channels or markets based on ROI and KPI’s
Perform market research, including competitive landscape, budget forecasts with market share and awareness, engagement and conversion estimate considerations

What will it take to be successful in this role?

Experience managing large scale marketing budgets ($1million annually) across multiple markets. International experience is a major plus!
Full understanding of Google Search Network, Facebook Ads, Display Advertising, and Google Analytics
Comfortable owning strategy and execution
Act in a highly cross-functional and collaborative manner with a variety of departments company-wide. This includes a “must” as a good presenter!
Industry tool experience such as Google Ads, Google Analytics, Data Studio and more. Do you have something that you’ve worked with in the past that’s amazing, but maybe we haven’t tried? Speak up and let us know!

Why should you join our team?

CMB Regional Centers is a leader in the EB-5 industry raising over $3 billion in EB-5 investment capital to date. CMB is active in a diverse array of commercial real estate asset classes, including hospitality, multi-family, office, industrial and logistics facilities. The principals of CMB have also recently launched a non EB-5 investment platform, leveraging their expertise in sourcing and managing commercial real estate investments.

You’ll have the opportunity to affect major improvements within CMB’s growing marketing department and be a key contributor for helping it grow. The opportunity is not just in marketing strategy as it relates to Paid Media but coming in on the ground floor of some fun and exciting projects that will be taking place this year and years to come! Through a fast-paced environment, it will be your responsibility to help lead strategy and have a voice that helps contribute to success. If it’s your goal to hit the ground running and make a difference on day one – apply now!

CAREERS

Careers

Paid Media Specialist - CMB Regional Centers